The ethical fashion movement has forced everyone to question the true cost of a Dhs20 top, but as much as many of us want to shop consciously, we can feel priced out of the ‘green’ collections.
Aiming to bridge that gap is Dubai based e-commerce platform Only Ethikal that brings together an array of brands across fashion and accessories at accessible price points.
The platform only selects pieces that have been made ethically by using natural materials, rescued fabrics, using skilled artisans with modern or traditional techniques and guarantees fair wages in a healthy working environment.
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“We strongly believe that everything should be produced ethically and sustainably, and we are looking out for a future where this is not a “choice” that we have to make,” the website disclaimer explains.
Only Ethikal is also banishing the misconceptions that green fashion is boring. Browsing the website, you’ll see prints and bright colours across flattering dresses, chic jumpsuits and versatile separates as well as jewellery and bags. With prices ranging from Dhs145 up to Dhs720, sustainable shopping has never been easier, whether you’re looking to diversify your wardrobe or break up with fast fashion completely.
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Part of being ethical doesn’t have to cost the earth – literally. It can be about shopping less and buying better, as well as questioning where and how the pieces are made. If you do want to treat yourself, then Only Ethikal is a good place for a mindful shopping spree.
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