Global make-up brand Rimmel London and its brand ambassador, singing sensation, Rita Ora, are on the hunt for a savvy beauty addict who could stand to win an opportunity of a lifetime.
Rimmel London and Rita Ora are looking for the coolest and most cutting-edge #LondonLook, with the person winning being in with a chance to be the next big name in beauty.
Despite the hashtag, the competition isn’t UK-centric with Rita and Rimmel taking the search global meaning anyone from the Middle East can also apply.
Could you be the beauty addict Rimmel and Rita Ora are looking for?
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For make-up addicts, beauty vloggers and anyone looking for a style challenge this is an opportunity to stand out. Those picked will win the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio.
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Winners will use the latest YouTube technology to film what is already dubbed “the ultimate beauty tutorial”. If the winner makes a good impression on Rimmel, they could become a global ambassador, continually creating new online content for the brand.
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Rita Ora offers some #LONDONLOOKME inspiration
Camillo Pane, Coty Chief Growth and Digital Officer, said: “We’re very proud of the London Look International Contest because it gives Rimmel customers everywhere a fantastic chance to interact with the brand and show us their cutting-edge creativity. It’s an opportunity no beauty blogger or vlogger will want to miss. The contest is a great example of how Coty is strengthening its digital capabilities, with many exciting and innovative online initiatives to come.”
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How to enter? Create your best London-inspired make-up look and upload your video or picture on RimmelLondon.com, or follow Rimmel and tag your entry #LONDONLOOKME on Instagram and Twitter.
The competition ends January 22.
Need Inspiration? Rimmel have offered some tips for creating the perfect entry
Mix It Up: Look at what’s been done before, try to be different and stand out from the crowd.
Have An Idea: Phone box red lip? London eyes? Create a fun theme and title to help viewers understand your #LondonLook.
Set The Stage: Find the perfect backdrop with everything you need at hand.
Lighting: Make sure your face is well lit so it’s easy to see the details of your make-up creation.
Product: Let viewers know which Rimmel London products you are using so they try the look themselves.
Attitude: Be as descriptive as you can and show-off your fun side.
Edit: Cut out any mistakes or boring bits to make your video entry flow more smoothly.
Mix It Up: Look at what’s been done before, try to be different and stand out from the crowd.
Have An Idea: Phone box red lip? London eyes? Create a fun theme and title to help viewers understand your #LondonLook.
Set The Stage: Find the perfect backdrop with everything you need at hand.
Lighting: Make sure your face is well lit so it’s easy to see the details of your make-up creation.
Product: Let viewers know which Rimmel London products you are using so they try the look themselves.
Attitude: Be as descriptive as you can and show-off your fun side.
Edit: Cut out any mistakes or boring bits to make your video entry flow more smoothly.
Good luck, we think celebrity status beckons!
