Fashion and beauty has been notoriously slow to find an online audience in the UAE but these brands are really getting it right. Welcome to your new online high street!

Why trawl the malls when you can shop to your heart’s content while sitting on your sofa and wearing your PJs? Flexing your plastic has never been so easy or fun thanks to these brands…


Playsuit Dhs1,308 Alice McCall at

Along with its own clothing line, Dubai-based online shopping portal Vesmasina stocks a host of the hottest international labels along with a pick of the coolest local brands.

Read: UAE Fashion Stars To Watch

Kiko Biker Jacket Dhs870

Kiko Biker Jacket Dhs870

Dubai-based, Scandi-cool site is filling a giant hole in Dubai’s fashion market with a cool edit of contemporary brands pleasing our need for simplicity, quality and wearability.

Read: How To Make It In The Fashion Industry

This Self-Portrait inspired dress is Dhs350 by Dainty Paris

The UAE’s online high street just got a whole lot better. is our new go-to for picking up a last-minute weekend outfit from those hard-to-find brands including Lavish Alice, Pretty Little Things and Rare London. The site also offers free delivery across Dubai on orders over Dhs100 (the service, when we tried it out isn’t fast so bear that in mind when planning that outfit).

Read: Celeb Fashion Brand Lands In The UAE

Jacket Dhs1,250

Jacket Dhs1,250

A beautiful mix of playful, androgynous womenswear. With Charlotte Gainsburg as a muse, designer Deborah Henning describes her collection as “effortless, layering, tomboy, monochrome, statement.”

Read: Fashion Week Through The Eyes Of A Designer

Recently launched design label, Mrs. Keepa’s designs include distinctive 1970s vintage-inspired pieces – think Mad Men chic.

Read: The Brand That Has Reinvented Boyfriend Fashion

Dress Dhs16,896 Isabel Sanchis

Dress Dhs16,896 Isabel Sanchis

Catering to the global market from its Dubai base, the online store offers women the ultimate style-fix through an exclusive range of high-end brands.

Read: 10 Most Fashionable Women In Dubai


Fabiana pants Dhs200

Bringing a touch of Ibiza lifestyle to Dubai, Maarli specialises in everything from swimwear to cover ups and colourful lifestyle pieces to take you from the pool to the bar.

Read: How To Get Fit For Free In Dubai

Leggings Dhs325 aim’n

Sportswear has had a revival thanks to yApparel and its funky but functional designs that are so comfortable you won’t be in any rush to get changed after a workout. As well as yoga attire, the site also specialised in clothing for all sports including wake boarding. The bikini section is also worth checking out.

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