As the world begins to dress up again, the creative extraordinaire, Malone Souliers, has collaborated with the Fashion Trust Arabia to release an exclusive capsule as an ode to the region’s architecture that is designed for a good cause.
Released in the non-profit initiative’s key colour palette, the main shades include a unique pink and deep blue with laser-cut oriental star motifs as the logo is carefully embodied in each piece.
A promotional campaign for the collection features some of the top noteworthy personalities in the UAE include designer Yasmin Al Mulla, singer Layla Kardan, trendsetter Zeynab El-Helw, TV personality Enjy Kiwan and digital creator Fayezzat, as they were adorned in vibrant colours resonating with the brand’s core DNA.
With Fashion Trust Arabia being formed to be a non-profit initiative as it supports fashion designers in the MENA region, 40 per cent of the sales proceeds shall be donated to FTA’s non-profit to support an upcoming generation of aspiring designers in the region.
Founder and creative director of Malone Souliers Mary Alice Malone said, “I am so inspired by the beautiful style and unique creativity in the Middle East. That is why I am immensely proud to be able to support young artists in the region, I call them artists because what they make is art.”
While being known for challenging the convention, Malone Souliers does it yet again with this latest aesthetic release that’s sure to be on your list of must-haves this season, as you support a notable cause with each purchase.
For more information regarding the collection or to make a purchase visit malonesouliers.com or visit any of the stores which include Level Shoes in The Dubai Mall and Villaggio Mall in Doha.
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