Watches & Wonders 2023, the largest watch exhibition, officially launches today in Geneva, Switzerland bringing some of the year’s most sensational launches from exhibiting brands. During an entire week, a tight-knit community of horology fanatics can immerse and get an up-close look at the latest, greatest and finest in watchmaking.

For the first time ever, Swiss-made watch brand Tudor is opening a pop-up boutique where exhibition goers can skip the waitlist and be the first to see and buy the entire current range of watches – including the new watch releases for the year. Additionally, the Black Bay 58 Bronze Boutique Edition will also be available to buy in the first Tudor mono-brand boutique in Switzerland.


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The pop-up boutique will be open from today, March 27th and can be found at Place de Longemalle, right in the heart of Geneva, a stone’s throw from the exact location where Tudor came to life nearly a century ago. It will be open Monday to Saturday for a month, from 10am to 6.30pm (10 to 6 on Saturdays).

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Image: Supplied