Chalhoub Group, the leading partner for luxury across the Middle East since 1955, has launched a new speciality store that promises to take you on an extraordinary journey… 

To celebrate the first year of Yas Mall, Abu Dhabi (yes, it has been open for that long), was the launch of Tryano, which serves as the mall’s crowning touch. How is it so impressive? It is 20,000sq ft of ultimate luxury offering bespoke services and a one-of-a-kind collection of over 250 of the most sought-after and coveted international and local brands.

A spokesperson said: “Tryano [is a place] where shopping and entertainment go hand in hand, guests are transported from the ordinary to the remarkable.”


Related Story: Confessions Of A Real Shopaholic 


Dubbed a ‘specialty store’ it sells everything from beauty to kids fashion to ready-to-wear. Yet, more than a shopping destination, the store, which runs across three levels, also offers an entertaining experience. Emirates Woman attended the opening of the new store and discovered it’s bespoke services and unique design:

Garden of Imagination

A magical refuge featuring inspired displays and centre pieces ranging from a magnificent carousel, to a state-of-the-art digital fountain. Amongst the garden is quaint boutiques and the iconic Parisian restaurant La Pâtisserie des Rêves, providing a perfect setting for families to indulge in.

Tryano opens in Yas Mall

Beauty – Fountain of Youth – area


Nestled on the ground floor and inspired by winter, is Tryano’s beauty destination, hosting the very best and latest of the beauty world’s most adored products and services. From the make-up section’s shimmering Sculpture Garden and the fragrance area’s deconstructed Greenhouse, the guest experience culminates at the skincare’s Fountain of Youth – an interactive, digital fountain that comes to life in streams of dancing LED lights that glitter and pulse to echo visitors’ movements.

Tryano opens in Yas Mall

Area linking Beauty and Bags


A haven for handbag enthusiasts, designed to look like a fancy greenhouse blooming with handbags, and lots of them. Where the beauty section represents winter, the Grand Central Avenue separating Beauty from Bags denotes the seasonal transition from winter to spring. Along this divide, a grove of abstract trees cluster around elegant birdcages that offer guests luxurious seating areas on velvet benches.

Tryano opens in Yas Mall

Bags area

Tryano opens in Yas Mall

Children’s area


A magical wonderland comes to life with giant toadstools and butterflies, reflecting the best of summer. The Children’s section offers around 130 of the most diverse collection of children’s brands in the region under a single roof. While parents receive royal treatment and expert guidance from specially trained staff, children can do what they like most – play. From castles to clusters of lily-pad tables and floor tiles in vivid shades, kids have plenty of options to keep them entertained.

Tryano opens in Yas Mall

Tryano opens in Yas Mall

Junior (eight to 13) area

Don’t just take our word on it, explore it yourself and tell us what you think.