Find fashion inspiration in the frozen food aisle this season, with designer tastebuds being tickled by the wit and whimsy of supermarket chic. Karl Lagerfeld saw the trend writ large, with a fully-stocked Chanel supermarché for the models to traverse.


trend alert supermarket styling11PicMonkey-Collage

Elsewhere, Jeremy Scott at Moschino paid homage to the hallowed golden arches of McDonald’s, and Anya Hindmarch gave a whole new meaning to the words ‘shopping bags’ with her washing powder and cereal box clutches. Grab your trolley and your sense of humour – we’ll see you at the checkout.


EW‘s top 5 picks: An easy way to get your five-a-day

Moschino, Piers Atkinson, Salas Milano, Carven, Kate Spade

Clockwise: Flats Dhs1,019 Kate Spade at, Dress Dhs5,781 Moschino, Bag Dhs5,895 Savas Milano at, Jumper Dhs860 Carven at, Hairband Dhs2,139 Piers Atkinson at

Images: Moschino, Chanel and Getty