Maintaining lustrous locks in the Middle East isn’t easy thanks to the sun, sea, sand and humidity. Obtaining that ‘just stepped out of the salon’ look requires serious miracle working tools that are also gentle on your tresses. Luckily, EIDEAL has just those tools. Here are our favourite (which you can purchase yourselves with a 25 per cent discount)…. 


EIDEAL Evolution

The latest range of Evolution brushes are idiot proof, trust us. Deputy Editor Alexandria is a complete novice when it comes to at-home blow-dries but managed to achieve bouncy locks with extra volume.

The ionized bristles grip the hair, giving you more control of your movements. They also reduce the static making your hair more glossy. The Teflon coating also provides vital protection and allows better circulation of the air, cutting down drying time by 30 per cent – which means more time in bed, bonus!

USB: Perfect for that salon-worthy blow-dry.


TwinFusion Flat/Curling Iron

In this modern age we need products to be multiple purpose, which is why the TwinFusion is ideal, especially when travelling – no need to pack the GHDs and curling tongs. Whether it’s Donatella Versace-style poker straight locks or bouncing curls, this wonder tool can help you achieve both looks thanks to its three plates – curl wave, roll wave and flat plate. Heating up to 230 degrees the ionic and infrared technology ensure moisture is locked in the hair minimising damage.

USB: Achieve three locks with just one device.


Eionic Hairdryer

While it might just be 460g this lightweight hairdryer still has the power, 2200W in fact. Ideal for fine hair, this revamped model incorporates cutting-edge technology making it easier to use, plus its light weight means less arm ache when blow-drying. With two speed settings and a two-step variable temperature control as well as a cool button, the low EMF technology ensures a professional finish.

USB: Small but packs a punch.



They said “it is a favourite curling iron among professionals”, we say “we can see why”.  A ceramic barrel with crushed tourmaline jewels means you don’t get the usual frizz, but sleek curls. A heat resistant grip and glove ensures your not scarring yourself while styling your tresses. A fast heat up time (it heats up to 230 degrees), and a swivel cord, helps you to create you look in minimum time – perfect before work. Available in two sizes – good for short and long hair with varying curl sizes.

USB: Ideal for Hollywood curls in an instant. has teamed up with EIDEAL to offer readers an exclusive 25 per cent discount on the products reviewed on this page. To avail the discount simply log onto and when purchasing use the promo code EW25. The offer ends on July 31.


Main image: Emirates Woman Fashion Shoot, March 2012