Too busy to leave the office but need that new fashion fix? Get e-commerce savvy with leading fashion e-tailer namshi.com

The one-stop online shop for apparel, accessories and footwear in the Middle East, namshi.com’s Fashion Editor Sarah Zakzouk has developed a list of expert tips for those style conscious ladies and gentlemen in the region ready to press the BUY NOW button on that new pair of boyfriend jeans or blazer.

She says: “While the region we live in is home to a tech savvy population – with both desktop and mobile shopping on the rise – the fact remains that ordering online is daunting to some shoppers since items may not fit or differ from their initial expectations. My tips below should put customers at ease, and assure them that online shopping can be affordable, efficient and trustworthy.”


Here are Sarah’s seven trendy trends for online shopping:

• Time and privacy are priceless: Look for an online retailer that offers free and fast delivery – that way you can spend less time and money on shipping and more on the merchandise. If you would prefer to keep your bank card details to yourself, select an online retailer that offers Cash On Delivery as an option.

• One size doesn’t fit all: Make sure you measure your sizing accurately before ordering. If you fall between sizes, order both, but be sure to double check the return policy of the site before committing to a purchase.


Clockwise from left to right: Cross over tailored dress Dhs195; lace detail dress Dhs228; daisy bodycon dress Dhs285; mesh sleeve dress Dhs150

• Great buying with no trying: Opt for an online retailer that provides high quality and clear imagery of clothing and accessories so you know exactly what you’re buying. Clear product photography with a zoom option and a variety of photo angles with a plain background will make your decision much easier and ensure that you’re not left disappointed when your products arrive.

• It’s all in the details: Always shop with a website that provides detailed information about all of its products, such as washing instructions and fabric details. You don’t want to get caught out by buying a dry clean only dress and then putting it in the washing machine!

• Stand out from the crowd: Buy from an online fashion site where you can get hold of exclusives that aren’t available on the high street. For example, namshi.com offers exclusives from regional and international designers as well as renowned brands that can’t be bought in store

• Fashion at the click of a button: Download the phone Apps of an e-tailer to simplify and enhance your shopping experience. Browse the latest collections with a simple click, from wherever you are in the world. Make your shopping experience an easy, enjoyable one.

• A curated style experience: Sign up for the newsletters of online retailers to ensure that you receive the latest offers and are kept up to date with the newest pieces. Our Namshi Trend Alerts and Editor’s Picks offer up the latest seasonal and catwalk trends directly to your inbox, providing you with the advice and inspiration on how to wear the latest looks. We show you what to wear and how to wear it — much like having an online personal shopper!