Tod’s continues its expansion in the GCC region, reflecting the importance of this market for over 20 years.

The brand was among the first to recognize the potential of the Arabic market and has built a loyal customer base appreciative of Tod’s commitment to quality, craftsmanship, and Italian heritage.

History in the GCC

Since opening its first boutique in Dubai in 2001, the brand has grown its network to include 9 stores across the GCC. Recent openings include Dubai Mall Galeries Lafayette, Manama Marassi, Abu Dhabi Galleria, Riyadh Kingdom Center, and Dubai Mall Level Shoes. These stores embody the brand’s DNA, showcasing the elegance of Italian style and the value of exceptional craftsmanship.

Digital reach

Another milestone is the launch of Tod’s e-commerce in the UAE and Saudi Arabia, expanding the brand’s online presence to 37 countries worldwide. The regional platform is bilingual (English and Arabic) and allows customers to browse the entire Tod’s product range.

All about the new boutiques

The new boutiques offer both men’s and women’s ready-to-wear collections and accessories, including the iconic Gommino loafer. The label also offers the exclusive “My Di Bag” customization service, allowing customers to personalize their Di Bag with initials or special lettering.

“Tod’s has been present in the GCC for the past 20 years, and these new openings and the e-commerce launch solidify our relationship with the Etoile Group and our loyal customers,” said Carlo Alberto Beretta, Tod’s General Brand Manager.”We plan to continue expanding our network of boutiques in the region to cater to our discerning clientele who appreciate our iconic accessories and full ready-to-wear collections.”

Brand evolution

Founded over a century ago as a small shoe factory, Tod’s has become synonymous with true Italian style and craftsmanship. All Tod’s products are Made in Italy, ensuring impeccable quality and timeless design. The brand’s core values are refined luxury, understated elegance, and impeccable taste.

The signature Tod’s Gommino, featuring 133 rubber pebbles on the sole, was launched in the late 1970s and quickly gained international recognition as the ultimate luxury moccasin. The luxury brand expanded its offering with a full women’s ready-to-wear collection in 2013 and a menswear collection in 2014. As of December 2023, the Tod’s Group boasts a network of 345 directly operated stores and 99 franchise stores worldwide.

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