One of the most iconic celebrity couples of all time, Beyoncé and Jay-Z, has been unveiled as the faces of Tiffany & Co.’s latest ‘ABOUT LOVE’ campaign.

As the brand ushers into a new creative identity, the concept of ‘modern love’ is beautifully depicted through this close collaboration between both the Carters and this luxe jewellery brand.

With the campaign ‘ABOUT LOVE’ exploring the concept of connection, Tiffany & Co. has always closely resonated with the beauty of love through time since the house’s inception in 1837.

Beyoncé is seen in a jaw-dropping Tiffany Diamond which weighs 128 carats, making it one of the most important discoveries of the 19th century.

This beautifully portrayed love story is set against the backdrop of Jean-Michel Basquiat’s Equals Pi, as the Maison continues to champion New York’s creatives with the art’s first public appearance.


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“Beyoncé and JAY-Z are the epitome of the modern love story,” said Alexandre Arnault, the Executive Vice President of Product and Communications at Tiffany & Co. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values.”

Born with the intention to support the underrepresented communities from around the world, Tiffany & Co. has also pledged $2 million (Dhs7.35 million) towards several scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).

The ‘ABOUT LOVE’ campaign is all set to launch globally in print on September 2, 2021, with an accompanying film launch on on September 15, 2021, created by acclaimed director Emmanuel Adjei with the classic Breakfast at Tiffany’s iconic tune at the Orum House in Lost Angeles.

For more information on the latest campaign visit

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Feature image: Supplied