The anticipation surrounding the unveiling of a festive window is almost as exciting as sitting under the tree on December 24 and waiting for the clock to strike 12. Adding to the thrills this year is Tiffany & Co.
The holiday window unveiling is an annual tradition for Tiffany & Co. across the globe and this year the Dubai branch is happy to be celebrate the occasion in the Middle East for the second year running.
Inspired by New York City during the 1950s and 1960s, Tiffany & Co.’s window display, which was unveiled today, depicts whimsical illustrations reminiscent of The New Yorker magazine covers during that period. The illustrations revolve around romantically iconic settings in New York, such as Times Square, Central Park, Rockefeller Centre, the Empire State Building and, of course, Tiffany & Co.’s legendary 5th Avenue flagship.
The varied scenes of vibrant blues and lavender epitomise the freewheeling spirit of a city sparkling in snow and holiday glamour. Families ice skate at Rockefeller Centre, with dapper dogs on skates, neck scarves flying. Romantic couples explore Times Square, with Tiffany & Co. jewels sparkling on billboards; toast true love with the Tiffany & Co. Setting, overlooking the Empire State Building; and gaze at the diamonds in Tiffany’s Fifth Avenue windows, captivated by the ultimate gifts to delight the eye and warm the heart.
Of course, the Tiffany & Co. blue box is artfully showcased in each scene. This global symbol of excellence and gift giving can be spotted tucked in the hand, stacked on a sleigh or around the tree and overflowing the trunk of a taxi.
This annual ‘festive window dressing’ tradition is an invitation for Tiffany &Co.’s friends and aficionados to discover a new story portrayed on the store’s façade and enjoy the merry occasion in a dreamlike setting that highlights the jeweller with all its style and allure.
The holiday windows will be up throughout the entire holiday season until January 15, 2015. We’re sure at some point you will spot at least one member of team EW outside just gazing at the NYC meets Tiffany & Co. displays.