Tiffany & Co. has just announced an exciting new campaign to introduce the expansion of their iconic Tiffany Lock collection.

This extension brings forth a stunning array of pendants, rings, earrings, and bracelets in additional colorways, celebrating the enduring symbol of love and unbreakable bonds.

The campaign stars four prominent figures, House ambassadors, and singers Nancy Ajram, Jimin from BTS, ROSÉ of BLACKPINK, along with actress Florence Pugh, who will represent the newest Lock designs. Each of them embodies the essence of love and connections that stand the test of time.

The inspiration behind the Tiffany Lock collection traces back to an archival padlock from 1883, which has been a signature design of the House for over a century. This collection pays homage to the brand’s illustrious heritage, reflecting unparalleled craftsmanship and design.

The latest iterations are designed for all genders, and the collection introduces a diverse range of colorways for earrings, pendants, rings, and bracelets. Adorned with Tiffany’s legendary diamonds, the pieces are available in 18k white, yellow, and rose gold with different diamond settings – full pavé diamonds, half pavé diamonds, or an all-metal option. Additionally, a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds will make its debut.

Nancy Ajram, House Ambassador of Tiffany & Co., shared her perspective on love as an infinite source of creativity. She believes that Tiffany Lock symbolizes the inherent power of love and the unbreakable connections that withstand the test of time. “To me, love is an infinite source of creativity.” said Ajram.

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