Threads: Twitter's newly launched rival already has over 10 million subscribers

Mark Zuckerberg, the owner of Meta, has launched a new social media platform called Threads.

The text-based conversation app, similar to Twitter, is now live. This announcement comes in the midst of an online rivalry between Zuckerberg and Elon Musk, the face behind Twitter, which sparked speculations of a physical confrontation between the two tech giants.

It is believed that the launch of Threads is a response to certain changes made by Twitter, including the introduction of a paywall to Tweetdeck and reducing the number of visible tweets per individual, both implemented by Elon Musk to increase paid subscribers.

Threads aims to cater to the demands of current Twitter users and address any complains they may have, while remaining free of cost.

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A post shared by Adam Mosseri (@mosseri)

According to the Threads team, the platform seeks to create a space where people can engage in discussions about important and relevant topics. While several Twitter-like apps have been released in recent years, Threads is expected to have significant impact and potentially gain traction due to Elon Musk’s controversial strategies with Twitter, which have received mixed reactions regarding free speech.

This has opened up a whole new avenue for for Mark’s Threads to thrive in this landscape. Plus, the easy transition for an existing Instagram user is an additional bonus.

Head of instagram, Adam Mosseri gave a complete breakdown about the new app in a detailed video. “Threads is our new app, built by the Instagram team, for text updates and joining public conversations. We’re hoping Threads can be great space for public conversations, and we’re very focused on the creator communities that already enjoy Instagram,” shared Adam.