Dior never fails to impress us with their dreamy interludes and they’ve completely outdone themselves this time.

An innovative new concept store is on display at the Four Seasons Hotel in Nammos, Dubai.

Combining futuristic elements with high-tech flair, this luxurious boutique is another addition to Dubai’s must-visit places.

Designed by the architectural experts, WASP, this 3D printed design is another step in their mission to create eco-housing from natural materials.

Dior concept store nammos

The exquisite structure is designed with elements that closely resonate with the Maison, such as the cannage motif, which is Dior’s signature statement.

By embodying a modern persona, this traditional weaving technique from the mid 18th century is seen across the house’s wide selection of staples.

This advanced space is expertly crafted from natural materials including clay, sand and raw fibres. The two circular modules make the structures completely habitable with a fascinating architectural interplay.

From iconic bags to all the latest additions to Dior’s 2022 cruise line, the captivating collection on display is sure to grab everyone’s attention. Maria Grazia Chiuri’s exception pieces are presented at this pop-up, with everything from Dior wicker baskets to parasols, ensuring guests can elegantly adorn their home with flair this season.

Dior store

After witnessing this exclusive pop-up, guests can take in the sun by the beach beds at Nammos or simply relish a delightful meal at this happening venue.

So next time you pop by at the Four Seasons, this ephemeral boutique is one that’s not to be missed.

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Images: Supplied