We’re always on the lookout for a new clothing website to scan, and our latest find is based right here in Dubai.

After all, we’re not exactly starved of luxury brands here, but finding those wallet-friendly pieces to mix in with them can be a little more of a struggle.

No more. We’ve come across an affordable clothing site that will have you filling a cart before you’ve even finished your coffee.

Paris Golding and Biance Skeete founded isawitfirst.me in late 2015 when they spotted gap in the market for affordable fashion with fast shipping in the UAE, they told Payfort.

“We finally quit our jobs and jumped into the deep end using any money we had to supply our friends and colleagues with clothing and bikinis,” the pair said.

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The site has since taken off across the world, with celebrities including 90210 actress Jessica Lowndes donning the label.

Golding and Skeete say that e-commerce is still growing in the Middle East, attributing that slightly slower pace to the popularity and convenience of malls. They think they’re in a good spot to expand, as they know their customers so well.

“Everything we buy is for our type of consumer; we don’t order items just because the mainstream says they are in fashion, we buy items that we know our customers want,” Golding and Skeete told Payfort. 

“We listen to our customers and even though we are growing quite quickly, we always add our personal touch to each order.”

Flexibility is always key with a young business, and I Saw It First customers have the option of same-day shipping and paying cash on arrival. We’re seeing this becoming a problem for our bank accounts.

If you’re after something to wear this long weekend, might we suggest this dusky rose number? How about this ruffle-sleeve blouse for work next week? Or this amazing jumpsuit for when you might just run into your ex?

At these prices, you can afford to mix it in with your & Other Stories or Louis Vuitton purchases.

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Images: I Saw It First