The US branch of Macy’s is about to get more Muslim-friendly.

Shoppers in the States, rejoice—you’re about to have more hijab-friendly finds at your fingertips.

Macy’s has announced a new collaboration with a modestwear brand to stock Islam-friendly fashion for both Muslim and non-Muslim women.

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The department store giant, which has a branch right here in Dubai, is teaming up with Verona Collection to welcome its first modest line, which will hit the US e-commerce website on February 15.

 

(Incidentally, the site does offer shipping to the UAE, so we can also shop the collection from afar).

The curated ready-to-wear range will include dresses, tops, cardigans, pants and hijabs in a variety of colours, Macy’s revealed in a press release, with prices ranging from US$13 to US$85.

“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Lisa Vogl, founder of Verona Collection, in a statement.

The line has been introduced through The Workshop at Macy’s, an in-house programme that aims to support minority- and women-owned businesses.

Verona is the brainchild of Vogl, who was inspired to create stylish yet modest pieces after converting to Islam in 2011.

The single mother struggled to find fashionable hijab-friendly ranges, Huffington Post reports, and thus her label was born in 2015.

Macy’s is just the latest big-name retailer to cater for its Muslim customers, following the likes of Nike, Dolce & Gabbana and American Eagle, who have all introduced hijab-friendly designs in recent years.

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Here’s to other shops following suit throughout 2018…

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Images: Verona Collection/Instagram, Macy’s/Facebook