Not too long after Byredo announced it’s first makeup collection – and what a fantastic collection it is – the cult brand is further expanding its beauty resume by collaborating with one of the top haircare names in the world right now.
Your locks are in for a treat as Ouai is joining forces with the celebrated fragrance house, Byredo, to bring you the coolest and possibly the best dry shampoo you have ever tried.
fA key product in every beauty arsenal, dry shampoo is a saviour when it comes to second day or post-gym hair. A few spritzes and you have that fresh feeling to bounce through the day with. However, finding the perfect dry shampoo can be as challenging as uncovering the dream red lipstick. With a variety of formulas, some dry shampoos can leave heavy powdery residue and flatten your hair, when all you really want is lift and texture.
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Luckily, Ouai is owned by hairstylist extraordinaire Jen Atkin who has been sprucing up the locks of the rich and famous – from Kim Kardashian to Chrissy Teigen – for years and knows more than anyone what it takes to have a good hair day. Byredo, on the other hand, is all about the most seductive fragrances masterminded by Stockholm-based Ben Gorham whose minimalist aesthetic continues to bring him a loyal fan base. Clearly, it was only a matter of time for the duo to come together and we are so glad they have as now we have Ouai x Byredo Super Dry Shampoo Mojave Ghost to add to our arsenal.
As the name suggests, the dry shampoo has been formulated by Ouai and has been infused with the scent of Byredo’s iconic Mojave Ghost. So what makes it a must-have? Aside from it looking fabulous on your bathroom shelf, it contains rice starch that absorbs excess oil which helps the hair lift off the scalp. Atkin has also thrown in volcanic minerals that naturally cleanse and detoxify the scalp, while Rhodiola Rosea extract fights free radicals so your hair gets stronger over time.
Blend that with notes of ambrette, magnolia, sandalwood, violet, cedarwood and crisp amber, and you have yourself a hair perfume and dry shampoo hybrid that you never knew you needed.
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