Prepare to soon take your new-season shopping to the water.

Yes, we’ve got plenty of places where we can burn a hole in our wallets here in Dubai—however we don’t have any quite like this.

A unique floating market is set to come to the city this year, bringing together culture and retail therapy in the heart of Old Dubai.

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Creative platform BEYOUland is creating the buoyant experience for its fifth season, which will take place later in 2018 (the date is currently unspecified, but we’ll let you know when it’s confirmed).

The concept will see 17 abra-inspired boats turned into floating boutiques along 1.8 kilometres of waterfront at Al Seef, Meeras’ new cultural hub made up of shops, restaurants and pop-ups on the south bank of Dubai Creek.


Both local and international brands will showcase their designs, according to a statement, with the boats fully fitted and decked out with air-con.

The market has been “tagged as the highlight of the year by HH Sheikh Hamdan Bin Mohammed Al Maktoum”, the release added, and pays tribute to the “golden era of the region’s souks and bazaars” (but with a futuristic twist).

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It’s the brainchild of Sheikha Maytha Bin Hasher Al Maktoum, founder of the BEYOU Group, who revealed she was “very excited” for the new idea.

Wares on sale will include art, fashion and trinkets, while some of the boats will offer food and drink.

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We’ll keep you updated with the grand opening and list of stores taking part when we have it—but in the meantime, we’re daydreaming about hopping onboard for a browse.