Comfort and style
The sneaker mania is not going anywhere and Coach, with the help of their current muse Jennifer Lopez, unveiled a footwear collection that not only looks good, but does wonders for your feet.
Coach CitySole merges the house’s fashion authority with leading technology to increase comfort and flexibility and minimise impact and weight. Conceived fashion-first but built for function, Coach CitySole is made for those with a modern, on-the-go lifestyle and an unapologetically practical approach to style.
“When you grow up in New York, sneakers are such a big part of your lifestyle because you have to pound the pavement,” said Lopez. “Coach CitySole is perfect for my lifestyle – I’m a dancer, and I’m always on the go and they’re very versatile. They can be dressed up and dressed down, and can be functional but also super fashionable.”
The collection offers three sneaker styles which fuse the codes of American sportswear with Coach’s proprietary CitySole technology. The CitySole Court references classic basketball sneakers with a triangular toe box, pivot point on the outsole, and distinctive 3M seam taping. The CitySole Runner draws from the silhouettes of running shoes, with a robust heel and grooved details for added traction. The CitySole Lowline is Coach’s updated take on a classic low-top—a versatile, minimalist sneaker that can be worn in any context. The three styles present a range of options for those eager to pursue the infinite possibilities of the city and beyond.
“I have always been inspired by the people and unique energy of our hometown, New York,” said Coach Creative Director, Stuart Vevers. “Like everything we design, CitySole was created with this in mind. It’s a collection for people who live always-on, spontaneous and adventurous lives.”
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The CitySole campaign was brought to life by renowned photographer Juergen Teller, whose partnership with Coach began in the fall of 2019 and has continued through its holiday and spring campaigns. The campaign features Jennifer Lopez and Michael B. Jordan, two independent New Yorkers who brought the collection to the streets of the city—Coach’s hometown since 1941. It also features a series of short film vignettes, directed by Danielle Nemet and featuring a diverse cast of real New Yorkers making their way through the city in their own unique ways.
The Coach CitySole sneakers will be available across COACH stores in the Middle East from mid-March 2020
Images: Supplied, Instagram
