Any savvy woman we know has a side hustle, and it seems like some of the biggest celebrities in the world are also wising up to have more than just one role on your CV.
With an extensive experience of sitting in the makeup chair, who is better to bring you the most functional beauty brand than an A-list? This year we have welcomed into our makeup bags Rare Beauty courtesy of singer Selena Gomez and now we have another songstress entering the ring.
Soul singer Alicia Keys is on a mission to bring mindfulness to your daily routine with her beauty brand Keys Soulcare which will cover skincare and hair.
The 15-time Grammy Award winner has been working on a range of cruelty-free products developed with expert dermatologist Dr Renee Snyder. Expect formulations for your skin and body as well as air care – which we imagine is an essence for the room.
View this post on Instagram
Described as a “groundbreaking new lifestyle brand”, Keys took to Instagram to share a video about her upcoming project, saying:
“I’ve been dying to share something really special with you. Something that will bring us closer to ourselves, our radiance, our confidence, and each other. A place where we can have real conversations about who we are and who we want to be.”
We are yet to know the full product range but we know that there will be a holiday range released in December before the full collection is unveiled in early 2021. Can’t wait that long? Sign up to Keys Soulcare newsletter now to receive VIP information from September 29.
The singer quit wearing makeup back in 2016 and since then has been championing a minimalist look with a glowing complexion to match. In her Instagram reveal, she also said:
“Soulcare is paying attention to that part inside of you that you can’t see, that you can feel and nourishing it. Fulfilling it. Spoiling it and loving it.”
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Feature Image: instagram.com/KeysSoulcare
