Gucci unveiled a new campaign that further contemporaises fine jewellery.

The Link to Love collection modernises romance, characterising new symbols of love. Imagined to be personalized by stacking rings and bracelets of different widths, precious stones, and hues of white, yellow, and rose gold — this timeless selection of fine jewelry embraces the House’s spirit of individualism and self-expression.

Displayed within the latest line is a fine edit of necklaces, bracelets, earrings and rings — a lot of which features the collection’s signature octagonal shape. Created in white, pink or yellow gold, the jewellery plays with different finishes, from plain to studded to finely striped, and exquisitely embellished with precious stones such as diamonds or green tourmalines.

Bracelets and necklaces of different lengths and thicknesses reveal a newly introduced chain link design characterised by the distinctive studded pattern. Newly presented bold rings and hoop earrings, offered in full yellow gold or with a bi-color mix of pink and white gold round off the precious offer.

Link jewellery have recently gained momentum and owing to its versatility, it can be styled intelligently with all pieces of clothing. Gucci’s take on this trend comes with a juxtaposition of house codes while retaining it’s contemporary appeal.

Making this collection extra special, Global Brand Ambassador Xiao Zhan stars in the new campaign.


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Scroll below and take a close look at the Link to Love collection by Gucci.

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Images: Supplied by Gucci and Instagram @gucci