Fashion Features Editor Olivia Phillips headed to The Dubai Mall branch of The Loft 5th Avenue to review their highlights, eat their biscuits and emerge very blonde and very happy.

Wondering where you can get your highlights, mani/pedi and massage done in Dubai all under one roof? Head to The Loft Fifth Avenue

The Lowdown

Anyone else notice that their hair grows at a rate of knots out here? Great if, like me, your life goals involve making your hair as long as a Leonard Cohen song. On the other hand, not so wonderful for your roots. It’s always a slightly traumatic experience trying a new colourist – only because you’re placing such unadulterated trust in them to do as they will with your locks. Anything could happen. Anything. It’s enough to get your pulse up.

Anyway, off I went to The Loft Fifth Avenue in The Dubai Mall one Friday morning, certain that I was going to be in good hands. Happily, I was right – cue much smug, post-salon Instagramming.


My hair stylist explained how blondes have to be extremely careful with what colour they choose when they live in a country of constant sunshine; the sun’s rays having the ability to turn our highlights more canary than caramel. Never a good look, and not one I’ve had to suffer since the darkest days of my final year at University when I decided slathering my hair with Sun-In and popping down the Sunbed shop was the quickest route to looking like a Cali beach goddess.

Luckily, my colourist’s expertise saved me from such ignominy, giving me a super-natural, flattering blonde shade that I’m happy to report has remained as such, despite many a beach day since then.

The Loft Fifth Avenue review

The Loft Fifth Avenue in The Dubai Mall


Best For

They really do know what they’re doing when it comes to colour – a bonus, naturally. But the real coup with The Loft Fifth Avenue (other than the fact that they have salons EVERYWHERE – with Bay Square and Palm Jumeriah about to open too), is their extensive salon menu featuring everything from manicures to massages. They’ve actually just introduced a brand new spa menu specialising in all sorts of Babor-infused cleansing facials and purifying treatments. In a nutshell, The Loft is best for a one-stop solution. Nails, hair, facial, massage… all in one place.


Dubai Mall, City Walk Mall, Wasl Vita Mall, Yas Mall, Bay Square


Highlights Dhs475


The Loft Fifth Avenue review

Olivia shows off her new golden locks and perfect mani.