Founder of pHformula, Petru Van Zyl, discusses a results-driven approach to skin by building on strength for an optimal result that lasts long-term.
What was the catalyst to launch pHformula?
I launched pHformula due to a passion for professional skincare and a desire to create effective, scientifically backed treatments and products that address specific skin concerns. My personal struggle with active acne-prone skin was a significant catalyst for launching pHformula. Having experienced the frustration and emotional impact of persistent acne, I became determined to create effective, scientifically backed solutions for others facing similar challenges. Combining my passion for professional skincare with expertise in dermatology and cosmetic chemistry, pHformula was born.
The brand focuses on skin resurfacing – was this the plan form the outset?
Yes, skin resurfacing has always been a core focus for pHformula. However, our approach differs significantly from traditional peeling methods. Rather than merely exfoliating the outer layers, our resurfacing technology is designed to rebuild the skin from within. This controlled chemical skin resurfacing utilises our proprietary PH-DVC (pH-Delivery Vehicle Complex). Unlike aggressive peeling methods that can lead to unwanted side effects like post-inflammatory hyperpigmentation (PIH), our PH-DVC technology minimises risks while promoting optimal skin renewal.
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What are the key ingredients that make pHformula unique?
pHformula’s proprietary PH-DVC technology is what makes our skin resurfacing formulations unique. The innovative complex in our formulations ensures controlled proton release, minimising side effects associated with traditional peelings. PH-DVC combines three key components: an advanced delivery system for quick epidermal penetration and skin barrier recovery, Boswellia serrata gum to reduce irritation and promote tissue preservation, and Respiderm to decrease cellular stress andenhance hydration. With this unique synergy, PH-DVC maximises results, enhances skin quality, reduces irritation, and preserves optimal skin health, achieving radiant, healthy-looking skin.
You believe in beauty backed by science – can you expand on how you deliver this?
At pHformula, we redefine beauty as empowering individuals to feel confident in their own skin. Our approach combines cutting-edge
science with a holistic understanding of skin health. Our formulations merge clinical expertise with pharmaceutical grade ingredients carefully selected for their efficacy and safety. We avoid using ingredients that can be harmful or irritating ensuring our products prioritise skin and overall well-being. This inside-out and outside-in philosophy guides our product development. Our skin specialists play a vital role in this process providing personalised guidance and support to address unique skin concerns. With a deeper understanding of skin health, we help clients achieve radiant, confident skin that reflects their inner beauty.
How do your products target different skin types?
At pHformula, we understand that inflammation is a universal underlying factor across all skin types, often triggering various skin concerns. Our groundbreaking approach prioritises inflammation reduction, yielding exceptional results in addressing specific skin disorders. By targeting inflammation at its source, we empower skin to function optimally, revealing a healthier, more radiant complexion. Our proprietary PH-DVC methodology is designed to: Effectively address Hyperpigmentation, Ageing, and Acne, delivering personalised solutions for all skin types. Our experienced skin specialists collaborate closely with clients to tailor treatments, ensuring customised care that meets individual needs.
What are some common skin issues you see living in a climate like the Middle East and how do you solve this?
In the Middle East, we recognise that environmental factors can intensify skincare concerns such as Hyperpigmentation,
Ageing, and Acne. To address these issues, we adopt a holistic approach that targets the underlying inflammation driving
these conditions. Our expertise in inflammation reduction enables us to develop tailored solutions for Middle Eastern skin types,
characterised by increased melanin production, leading to hyperpigmentation, premature ageing due to sun exposure and dehydration and acne-prone skin, exacerbated by humidity and temperature fluctuations. Our PH-DVC methodology and personalised
treatment prescriptions empower our skin specialists to enhance skin resilience. By addressing inflammation and customising our approach, we help Middle Eastern clients achieve healthier, more radiant skin.
What’s the latest innovation at pHformula – how can we incorporate this in our routine?
Our latest innovation is in sun protection: a revolutionary, multifunctional SPF product. This lightweight, eye-safe formula not only shields the skin from harmful UV rays but also repairs DNA damage, addressing a critical aspect of skin health The key features of the SPF include carefully selected reef-friendly filters, broad spectrum protection from UVB, UVA, HEVL and IR and advanced technology to repair DNA damage. Proven clinical studies demonstrating soothing effect and reduced redness caused by environmental factors. This innovative SPF product aligns with our commitment to science- backed, results-orientated experience.
This is The Precious Issue – what precious qualities do you think are necessary to succeed in business?
To succeed in business, precious qualities include passion which is a driving force behind innovation; integrity which promises ethical decision-making and transparency, resilience which highlights adaptability in the face of challenges; curiosity, that sheds light on embracing learning and growth; and finally, empathy which focuses on understanding customer needs and concerns.
