Last Thursday, EW teamed up with Reiss to help host their S/S13 presentation onboard a luxury yacht.

We invited a few of our favorite bloggers to join us as we sipped on sparkling mocktails and sailed around the Dubai Marina.

The dress code was ‘dress to impress’ and that the bloggers did, donning their best nautical inspired outfits. We spotted denim shorts, straw hats and statement shades.

IMG_7992EW’s Senior Editor Sophia Serin and Fashion and Beauty Writer Annah Cuthbert arrive at the event.

5G0B0244-IILaura Farrant from buynowbloglater and Lisa Strannesten from chic.se soak up the sun onboard the boat.

5G0B0171-IIDubai’s very own Lily Cole, Louisa Northcote from vintagerunways rocks distressed shorts and a bold hat. 

IMG_1946EW’s latest covergirl, Cara Delevingne proved popular with the bloggers.

5G0B0534-IIMahryska blogger Mariyah Gaspacho.

IMG_2054Sophia presents the new season trends to try. 


Here at EW, we’re big fans of Reiss. Their smart, tailored styles dominate a lot of space in our closets and we’ll no doubt be stocking up on their latest collection which features printed maxi dresses, pastel shifts and lightweight shirts.

IMG_7921We’ll be adding these Reiss pointy flats to our wishlist. 

IMG_8348Mariyah Gaspacho, Laura Farrant and Lisa Strannesten take in the new season pieces. 

IMG_8549We’ll be wearing this pleated peplum dress to the races at the end of this month. 

5G0B0456-IIThe blogger’s gather for a group shot. 

IMG_9008EW’s Annah and Sophia head home with Reiss treats in tow.