How better to celebrate the launch of a new perfume range than with a 50-second video that transports you to whimsical world full of subtle glamour, finesse and elegance – oh to be a Chloé woman.

The Blooming Roses video by Chloé, to promote its new scent Roses de Chloé, was choreographed by the French company I Could Never Be A Dancer and set to the song Memory by Jackson And His Computerband. Just like the new scent it is dreamy, girly and wholly romantic.

Just to excite you more about the new perfume, here’s the exclusive Chloé shoot inside the November issue of Emirates Woman:


From left to right: Chloé Eau de Parfum Intense , L’Eau de Chloé, Roses de Chloé




Roses de Chloé – notes of bergamot, damascena rose essence, magnolia, amber and white musk

Photographer John Pocock  | Style Director Sarah Joan Ross | Model Renata at MMG | Hair and make-up Carolyn Gallyer  | Shot on location at the Jumeirah Zabeel Saray, The Palm, Dubai   | All clothing by Chloé