The Bicester Collection has just unveiled an innovative virtual village experience, powered by Emperia platform.
This digital venture seamlessly bridges the gap between the physical and digital realms, inviting a global audience to explore four of the Collection’s luxury shopping destinations from the comfort of their homes. The Collection boasts 11 distinctive luxury shopping destinations across Europe and China.
This virtual retail experience is not just a mere glimpse into the world of high-end shopping; it’s a fully immersive encounter with Bicester Village (UK), La Roca Village (Spain), La Vallée Village (France), and Fidenza Village (Italy).
The Emperia platform drives this digital initiative, offering a glimpse into the future of retail, where brands can deliver personalized experiences both in the physical and virtual space.
Each virtual village mirrors its real-life counterpart, preserving the visual integrity and genuine shopping experience of the physical locations.
Users worldwide can freely navigate and wander through these virtual villages, discovering the unique curation of leading luxury fashion and lifestyle brands. It’s a compelling and immersive way to prepare for an eventual in-person visit.
Sylvie Freund-Pickavance, Global Strategy and Business Development Director at The Bicester Collection, expressed, “The Bicester Collection’s new virtual experience extends our reach to international audiences, beyond our villages’ physical locations. We continue to offer seamless hospitality and exquisite environments for our guests to discover virtually before enjoying the physical village experience.”
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Images: Supplied by The Bicester Collection
