Whether you want to maintain that post-salon bounce or show your coloured hair some extra love, masks are essential for keeping your locks looking healthy for longer.
When it comes to personal hair care, we have started to take a more targeted approach, which is very similar to how we look after our skin. Simply applying conditioner on the ends doesn’t cut it anymore, in fact, you’re better of quitting conditioner all together in favour of a nourishing hair mask.
A powerful hair mask that is packed with active ingredients can transform the look and feel of your hair in just one application. For example, Virtue uses Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your hair which helps repair the damage, leaving you with a healthy and shiny mane. Meanwhile, Briogeo uses a unique NOVA Complex, which contains an optimal blend of nutrients from B-vitamins, rosehip and argan oils, algae and biotin to replenish damaged hair and leave it shiny. Another gem is the Hair Perfector No. 3 from Olaplex is a mask industry insiders swear by thanks to it’s restorative and protective properties.
Most of us can get away with using a mask a couple of times a week, but those with dry, coarse, long or overly processed hair would see best results if they use a mask every time they wash their hair, even if it’s every day. If you have thin hair, a mask could weigh it down so use once a week.
Make sure to apply it to towel-dried hair, go from roots to end and use a comb or Tangle Teezer to ensure it is evenly distributed.
Regular use of a mask will keep your hair in healthy condition until your next visit to the hair salon. Trust us, even your hairdresser won’t recognise your locks.
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