From fierce tailoring to ultra-feminine separates, here’s where we’ll be finding our new season staples.

The kingdom of Saudi Arabia made history this month, as it held its first-ever edition of Arab Fashion Week.

Industry bigwigs, trendsetters and big-name labels jetted into Riyadh for the three-day event, well and truly putting the nation on the fashion map.

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While the extravaganza welcomed plenty of regional and global designers, it got us mulling over some of our favourite style talent from the kingdom.

So, here, we’ve rounded up some of the Saudi labels worth adding to your virtual shopping baskets.

Arwa Al Banawi 

The womenswear designer presented her latest collection at Riyadh’s Arab Fashion Week, sending out a line rich in urban separates and fluid silks. Al Banawi, who launched her eponymous label in 2015, is famed for her cutting-edge suiting – so if you’re new to the brand, we suggest you start by adding a piece of power tailoring to your workwear wardrobe. We’re also very taken with her of-the-moment slogan tees and ’80s-inspired prints…

Mashael AlRajhi

If streetwear fused with office-appropriate sensibilities is your thing, then you’ll be into this namesake label, founded in 2013. AlRajhi’s collections are a real blend of aesthetics, from masculine pinstripes with frothy tulle and tapered trousers with a flowing cape, resulting in a line that’ll certainly shake up your style stalwarts.

Razan Alazzouni 

Something tells us that if Grace Kelly was around in 2018, she’d turn to this label. Sculptural, feminine and beautifully detailed, Alazzouni’s designs show off her fine arts background, with a sophistication that belies the brand’s two-year history.

Ashi Studio

While the label’s atelier might be based in Beirut, did you know that its founder is originally from Saudi? Mohammed Ashi is a master of dramatic, architectural silhouettes, with results that manage to be both romantic and avant-garde all at once. The brand’s uber-feminine yet contemporary couture gowns would also make an inspired choice for brides wanting something a little different.

Noora Hefzi

Saudi born and Dubai based, Hefzi’s designs marry glamour and a bohemian edge with ease. The label, founded in 2005, is jam-packed with pieces that sing with luxury (think metallic golds, voluminous silks and ethereal chiffons) but are never overbaked. Bookmark this brand for high-end brunches, country weddings, and after-dark galas.


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If you need to elevate your outerwear collection, look no further. Founded by Saudi designer Daneh Buahmad, this label is your go-to for timeless basics with a touch of urban luxe. Trust us, every piece is wearable.

Nasiba Hafiz 

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This label is set to breathe new life into your summer dressing, with playful midis, graphic shifts and featherlight tunics. Head-turning prints are the brand’s modus operandi, and its relaxed silhouettes make its pieces an easy choice for everyday.

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This label’s pieces could basically sit next to the word elegant in the dictionary. Fluid, flowy and imbued with a vintage Fifties appeal, Sotra’s dresses in particular have a modern timelessness (think nipped-in belted waists and delicate florals).

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Images: Supplied/Arwa Al Banawi