Leading e-commerce site expands its reach in the Middle East.
Farfetch announced a global partnership with Rubaiyat, the leading luxury goods retailer in Saudi Arabia.
This means that now for the first time you will be able to shop a number of collections from the multi-brand store that was founded in 1980 by Sheikh S. Abdullah Binzagr.
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“Adding the e-commerce channel to Rubaiyat’s retail platform is essential in order to reach out to a wider audience and improve Rubaiyat customer’s shopping experience,” said Christophe Penne, Vice President of Merchandise of Rubaiyat, in a statement.
Rubaiyat exclusively represents and operates more than 50 standalone franchised boutiques throughout Saudi Arabia and is considered the region’s most renowned and sought-after premier luxury fashion destination.
“Through their highly curated assortment of the world’s best luxury brands, we will be able to further enhance our targeted offer for the Middle East shopper,” adds Edward Sabbagh, Managing Director of Farftech Middle East.
Head online now to shop designers including Dolce & Gabbana, Burberry, Gucci, Cult Gaia and BOYY.
Media: Instagram, Supplied
