Ethical decadence
Can you sense the fashion slowdown? It seems like savvy consumers are looking for way to make ethical shopping choices and one Lebanese brand is focusing on footwear.
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Perhaps one of the most challenging items in our wardrobe to make ethically, Poise is stepping up to the challenge. Founder and designer Emma Boutros uses dead stock material for her handcrafted shoes that are all made in Lebanon.
Instantly appealing to an environmentally-conscious fashionista who is looking for sustainable luxury, Poise blends tradition with contemporary way of dressing from the feet up.
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It is important to understand what they are made of and where they were made, for example Boutros gets the kouffyeh from local artisans and she also work with factories that take on Syrian refugees as well as Egyptian, Lebanese, and Armenian artisans.
Her designs are glamorous, elegant and timeless, for a woman who values quality and comfort, and wants to stand out. Even singer Cardi B is a fan.
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Nine years in the business it’s still a work in progress, but Boutros is determined to continues tweaking her collections until each shoe is made in completely sustainable manner.
Happy feet, happy planet
Media: Instagram
