We’re already huge fans of Skims here at Emirates Woman. But Kim Kardashian’s latest ambassador announcement for Skims may have just taken our love for the brand to the next level.
Kardashian has recruited one of the greatest supermodels of all time, Kate Moss, to be the face of her billion-dollar brand for the summer.
Unveiling Moss as the new face of the brand, Kardashian posted a series of photos of the supermodel wearing a series of Skims pieces.
Recalling when she first met Moss in 2014 through Riccardo Tisci, Creative Director of Givenchy, Kardashian said she was immediately struck by the 47-year-old’s “cheeky humour, authentic and classic beauty”, adding that they’ve “been friends ever since”.
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“She is THE fashion icon, defining a whole generation of style and I am honored to feature her as the new face of @SKIMS this Summer!,” she added.
It’s just another exciting announcement in a series of wins for Kardashian’s, as she revealed last month Skims would be heading to the Olympics.
The reality star-turned-entrepreneur announced at the end of June through a series of tweets that her shapewear brand, Skims, will be designing the official team USA undergarments, pyjamas and loungewear for the Tokyo Olympics – which was postponed by a year due to the pandemic – this year.
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Images: Kim Kardashian Instagram