Another day, another slay by the Dutch-Palestinian supermodel Bella Hadid.
Supermodel Bella Hadid has landed a coveted role as the new global brand ambassador for luxury Swiss jewelry house Chopard.
The announcement coincides with a stunning campaign shot by renowned photographer Alasdair McLellan. The images showcase Chopard’s most coveted collections, including Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle.
Hadid’s appointment marks a significant moment for representation in the luxury fashion space. A successful model, entrepreneur, and activist, Hadid’s influence transcends the runway. She recently launched her own fragrance line,Orabella, further showcasing her entrepreneurial spirit.
This news comes just after Hadid parted ways with Adidas over a campaign controversy. However, her impact on the fashion world remains undeniable.
Taking over from Julia Roberts, Hadid brings a youthful energy and modern perspective to Chopard. Her enthusiasm for the brand is evident in her statement: “I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family.”
Caroline Scheufele, Chopard’s co-president and artistic director, echoes this sentiment, stating that “Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewellery stand for.”
This ambassadorship comes at a busy time for Hadid, who recently ventured into the beauty industry with her innovative fragrance line. Her focus on creating unique, long-lasting scents that cater to sensitive skin reflects her own personal struggles with irritation.
With her multifaceted career and undeniable influence, Bella Hadid is poised to usher in a new era for Chopard.
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Feature Image: Instagram @bellahadid
