Just when you thought the Fashion Weeks couldn’t get more exciting Stylebop has gone one step further, giving us mere citizens up close and personal access to the hottest shows and trends as they happen.
This season, stylebop.com is giving its 400,000 plus social media followers 360-degree access to the Fashion Weeks by letting leaders in the industry take the lead. Supermodel Soo Joo Park, designer Olympia Le-Tan, Vogue UK’s Sarah Harris, DJ Prince Language and Loquet London (Laura Bailey and Sheherazade Goldsmith), are just some of the sartorial stars who will take over stylebop.com’s Instagram account.
Collectively, the tastemakers will create a veritable kaleidoscope of Fashion Week moments through a variety of contrasting, intimate lenses: those of the designer, the doorman, the bartender, the model, the florist, the casting agent, the fashion intern, the after-party DJ and the driver.
Stylebop.com’s Fashion Director Leila Yavari said: “We wanted to give stylebop.com’s followers not only a first-hand connection to the glamour of fashion week, but to those who contribute from behind-the-scenes to make the industry as vibrant as it is.”
The access-all-areas-style initiative started at New York Fashion Week to great acclaim, and now the sartorial stars are documenting the best shows and behind the scenes action at London Fashion Week. Log on to stylebop.com’s social media platforms (Instagram: @stylebop, Twitter: @stylebop, Facebook: facebook.com/stylebop, Pinterest: pinterest.com/stylebop) for the #360FW images and expect to see posts from in and around the season’s biggest shows, presentations and parties.
Here’s some of our favourite insider #360FW images via @stylebop
Cereal fashion addict
Shout it out loud like a true New Yorker
Blooming marvellous
Stylist Rachel Zoe inspecting the collections
Chic Mulberry invite
Fashion Week style
