When it comes to staying power, its fair to say that Reiss holds its own against its rivals. Since their launch in London in 1971 by David Reiss, it has quickly become the perfect platform for flying the flag for British fashion. Known for clean lines and classic tailoring, this is the go to store for the polished professional who favours a less is more approach.


In 2005, Reiss made their move internationally with the opening of a store in New York, quickly followed by Dubai. The bright and airy store in The Dubai Mall is a must when treating yourself to a weekend shopping spree. With this season’s collection filled with pretty pastels and flirty hemlines, girly girls are spoilt for choice.


When the Duchess Of Cambridge, Kate Middleton, famously chose a white dress by Reiss for the royal engagement photoshoot, followed by another Reiss number for her first official outing as a member of the royal family (a dinner with President and First Lady Obama), it caused a boom in sales, known as the “Kate Middleton effect”.

This weekend you’ll find Team EW lusting over these beauties from the SS/13 collection:

3.-Cherith---Reiss1. Nervada flare dress Dhs750 here

2. Mimi frill neck top Dhs495 here

3. Melody Button back top Dhs750 here

4. Blaire olive skirt Dhs550 here

5. Tulip long sleeve shirt Dhs550 here