Show love for regional talent
If you want to support exciting local talent – of course you do – then this new concept store is for you. Opening soon, Gigi will be a home to some of the best Arab designers across fashion, beauty, jewellery, home and lifestyle. All of your favourite names under one roof, isn’t that a treat?
The concept space will be located in the new Galleria Mall in Al Barsha and is overseen by Zeina Ladki. Her experience includes buying and formulating creative concepts for large brands including Bloomingdales (Dubai & Kuwait), Harvey Nichols -Dubai, and Zara Middle East.
“I really believe in the talent behind the designers and brands from our region and with the launch of Gigi, wanted to offer them a stage where their collections will always be the stars. It’s a place where they can express their creativity and garner a stronger voice beyond the Middle East,” she explains.
Each designer was offered the chance to design their own area, with each section divided by a statement design feature, gold mesh curtains. There’s also an outdoor garden and its very own Home Bakery espresso bar.
With strong knowledge of the market, Ladki wanted to give customers an opportunity to shop their favourite regional brands, while also discovering new designers. Expect a quirky fashion brand Mrs Keepa; colourful jewellery brand from Lebanon L’atelier Nawbar; Zayan the Label; Dubai-based swim and beachwear label Cocobum; iconic jewellery brand Bil Arabi; minimalist label Beige and Emirati brand Twisted Roots, among others. Even staff uniforms are created by Lebanese designer Lama Jouni.
Bringing a gallery of art and home and interior brands, GiGi features an eclectic mix of brands including a selection from Ayyam Gallery, Cities, Culti, Khalid Shafar, and Talata. La Bellefontaine will add a beauty offering to GiGi’s diverse portfolio.
Adding to the immersive concept, Gigi will also introduce a rotating calendar of key brand pop-ups to compliment the existing portfolio of brands.