Sole DXB, the largest street culture festival in the Middle East, has launched a new digital offering aiming to champion the work of diverse creatives.

The new platform,, has been built to connect different communities through the realms of creativity and culture through the form of mixed media which will include essays, interviews, film, photography, podcasts and more.

Not only will the platform focus on key things Sole DXB is built on like music, fashion, the visual arts, sport and lifestyle, will also hone in on important and prevalent social issues including race, sustainability and the environment.

“ is a natural extension of our storytelling and has been on the cards for a while,” Sole co-founder, Joshua Cox, said of the new launch. “Historically, we travel a lot and meet people in their own cities, which then translates into our print magazine and festival.

“We’re now using the platform to build new relationships, hear more points-of-view, and start conversations on the issues that are important to us. We’ll keep expanding our community and do what we’ve always done, using our platforms to showcase creative excellence and bringing you our view on the very best in contemporary culture.”

With a keen eye and high hopes for the future, the founders are expecting the site to grow over the next two years, championing stories of those from the Middle East, India, Africa, the Caribbean and beyond.


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With an amazing group of creatives already on board – including Sudanese-British journalist, Yousra Elbagir, Dubai-based filmmaker, Amirah Tajdin, Bunyamin Aydin, the founder and creative director of an Istanbul-based lifestyle platform and Cape Town rapper, and longtime Sole collaborator, YoungstaCPT – it’s clear has a mission to continue storytelling, and by going online it’s only going to widen the opportunity to do that.

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Images: Sole DXB