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It’s fun, it’s affordable and it’s controversial, when it comes to giving an edge to what could otherwise be ‘normal attire’ American Apparel likes to break fashion boundaries, which is why we are delighted to hear it’s finally coming to the Middle East., the Dubai-based online retailer devoted to fast fashion and fresh brands, is bringing American Apparel to the Middle East, marking the US brand’s first ever presence in the region.

While the US style brand has over 260 stores worldwide, it never ventured into the Middle East market, a move that disappointed stalwart fans. Making their fashion debut in the region,, which launched in spring this year and is fast garnering itself a reputation as the go-to hub for access to over 60 international high street labels, designer fusions and boutique brands, is proud to be the cult brand’s exclusive regional retailer.

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“When considering and researching new brands, we’re always looking to ensure the brand rings true to the identity,” says Founder and CEO, Rashid Alabbar. “The quality needs to be high, the style on trend and the price point right for our customer. Bringing American Apparel not just to but to the entire region is a very exciting development for us.”

For the first time in fashion history, GCC and Levant fans of the iconic Made-in-the-USA brand, American Apparel, can get their hands on all of the coveted wardrobe staples that the label is famous for, from jersey T-shirts, tank tops and fleece hoodies to comfy leggings, bodysuits and playful dresses – it’s casual dressing at its best.

What makes the arrival of the brand to even more exciting is the fact that you can order one day and receive your delivery the next! Now that’s fast fashion.

What are you waiting for, log onto and start filling that shopping basket…

Here’s some of our favourite picks:

american apparel, Purple Disco Pants Dhs400

Purple Disco Pants Dhs400

american apparel, Chiffon A-line Maxi-Dress Dhs305

Chiffon A-line Maxi-Dress Dhs305

american apparel,

Tent Dress Dhs230

american apparel, Polka Dot Chiffon Skirt Dhs170

Polka Dot Chiffon Skirt Dhs170