We do love a good collaboration, especially in the world of fashion, so when local companies Shoreditch Muse and The Press Room merged to become Shoreditch Muse @ The Press Room (SM X TPR), we were ecstatic, eagerly awaiting the launch of their first pop-up shop together at Capital D Studio.

The shop, which will be an elaborate fashion and accessory showroom, bringing together independent labels from around the world and offering a spectrum of services, takes place on February 21 and 22 from 2pm to 10pm at Capital D, which has also long earned itself a reputation as an innovator in the style and art industry.

Making it a complete creative experience, the pop-up store, also sponsored by Style Agenda, will host a DJ, spinning cool tunes as your browse and shop. There will also be a mini photo exhibition, live art station and an opportunity to learn about and meet new talent. It’s more than a pop-up store; it’s an event.

Focusing on promoting and celebrating niche brands and unique designer items from around the world, SM X TPR will be bringing labels including Aurora Wild, Dabya, Design 22, Gisella Blue, Heidi Mottram, Howl London, Jade Mellor, OGJM, Zofara and Lady Mauve to the local style market. Not going to be in the country to make the event? Fear not. SM X TPR plan to host a pop-up shop on a monthly basis. We predict this is going to be a regular on every fashionista’s calendar. 


A couple of the fashion brands that will be showcased

What is Shoreditch Muse?

Founded by Debrah Henning, Shoreditch Muse is a creative hub representing niche and emerging designers from homegrown and international locations, bringing the very best in exclusive and individual style to the UAE.

What is The Press Room?

PR and brand consultancy showroom for fashion brands in the UAE.