Eco goals

Online shopping is one of the most convenient ways to consume your favourite brands across fashion and beauty, but how do you know that you’re buying sustainably?

Click into any site and you’re immediately faced with thousands of products to sift through before you eventually find a piece that meets your eco-standards. Lucky for us, Dubai-based luxury destination has done all the hard work for us by creating a Sustainable Steps edit.

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‘We recently launched our Eco-Friendly Packaging in September, and in the next steps of our journey, we hope to recognise and encourage sustainable development on any scale within the industry and the region. We’re shedding the light on the labels that do their part in any way they can — from Stella McCartney’s sustainable ethos to Aesop’s vegan skincare and Pour Les Femme’s social consciousness, enter the Sustainable Steps edit and contribute to an eco-friendly world,’ reads the press release.

sustainable fashion green beauty ounass dubai uae

As a result, has established six eco-friendly pointers that a brand has to meet before being included in the edit. Ounass has deep-dived into everything from fabrics used (biodegradable, recycled and organic fibres like cotton, wool, linen and hemp) to production process across fashion and beauty companies.

Beyond using recycled, decomposable, organic and biodegradable elements, sustainable materials matter in their ability to save the Earth from toxic landfills. In addition, non-toxic chemicals like natural dyes decrease the pollution in our water while also being gentler on our skin. Other categories on checklist include cruelty-free, natural resources such as  sustainable agriculture, and green beauty.

sustainable fashion green beauty ounass dubai uae

Shop the Sustainable Edit on

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