‘Divorce’ is the name of the first perfume under Sheikha Mahra’s fragrance brand, Mahra M1.

Dressed in a chic white pantsuit, HH Sheikha Mahra looks like she means business in the new fragrance campaign. While the notes and ingredients are yet to be revealed, the brand looks promising

Inspired by her own divorce and the courage with which she handled it, the Dubai Princess has channeled that energy into the launch of her new perfume line.

Sheikha Mahra ventures into the world of perfume with Mahra M1.

Sheikha Mahra, the daughter of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, is known for influence in the fashion and beauty sector of the region. From what she wears to the hair colour she adorns, instantly becomes a style statement that is often replicated. Now, Sheikha Mahra is adding another feather to her cap with an exciting new venture into the world of beauty and fragrance.

Recently, Sheikha Mahra hinted at the launch of her very own perfume brand, Mahra M1. A captivating video was shared on her Instagram feed and stories, creating a wave of excitement and anticipation among her followers. Though details about the fragrance are still under wraps, the announcement has already sparked significant buzz within the beauty community.

 

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A post shared by @mahram1.official

While no official release date has been shared yet, the creation of an Instagram account dedicated solely to the brand, @mahraxm1, suggests that Mahra M1 will soon make its debut. As fans eagerly await more information, they can follow the new page for updates and sneak peeks into what promises to be a signature scent from one of Dubai’s most beloved figures.

The timing of this new venture also adds a layer of personal significance, as it comes just months after Sheikha Mahra welcomed her daughter, also named Mahra. This latest step into the fragrance world seems to mark a new chapter both in her personal and professional life, making her influence as a role model even stronger.

Though it remains unclear when the perfume will be available for purchase, one thing is certain: Mahra M1 is poised to be a brand that blends luxury, elegance, and timelessness—much like Sheikha Mahra herself. Stay tuned for more details as this exciting new project unfolds.

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Images: Instagram: @hhshmahra and @mahram1.official