Meet the new creative director

Since the tragic death of fashion designer and son of Sharjah ruler, Sheikh Khalid bin Sultan Al Qasimi, question over who would take over the menswear brand remained.

 

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Keeping it in the family, it was announced that his twin sister Sheikha Hoor Al Qasimi will be taking on the role of creative director of Qasimi, alongside head of design Adam Rice.

“While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centered around the idea of an urban nomad and built upon the pillars of architecture, colour, military details and social-political messaging. She will strive to stay true to this messaging,” reads the statement released by the London-based brand.

 

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“Above all, Hoor will endeavour to preserve – and further – Khalid’s legacy and make sure that his memory is kept alive. She will present autumn/winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, spring/summer 2021 in June 2020.”

Sheikha Hoor has made a significant contribution to the Sharjah art scene through her roles as director of Sharjah Biennal, and president and director of the Sharjah Art Foundation.

 

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Her late brother chaired the Sharjah Urban Planning Council and worked on Sharjah Architecture Triennial. The Emirati creative had a significant impact on the fashion world and launched his label in 2008.

He was the first Khaleeji designer to showcase his collection during Paris Fashion Week.

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