His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has approved a national happiness programme. 

Following a UAE cabinet with Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Minister of Happiness Ohood Al Roumi, Sheikh Mohammed has helped draw up policies and services that will contribute to creating a positive and happy society.

The Dubai ruler took to Twitter to reveal the details for the 100-day plan. He said: “Today we adopted the National Programme for Happiness and Positivity. Our ultimate goal as a government is for happiness as a way of life.”

Related Story: Sheikh Mohammed Reveals Why We Need Minister Of Happiness 

Clearly on a mission to cheer us up, the Sheikh added: “The role of government is to create the suitable environment for individuals, families, employees to be happy and positive”

The programme focuses on three key areas: happiness in government policies, programmes and services; promotion of positivity and happiness as a lifestyle in the community; and development of benchmarks and ways to measure happiness.

Sheikh Mohammed Approves 100-Day Happiness Plan

The Minister of Happiness discussing her plan in the Executive Office.

“All government policies, programmes and services must help instill happiness and positivity in society,” added Sheikh Mohammed. “The role of government is to create the suitable environment for individuals, families, employees to be happy and positive… All our ministries and public entities must be [a] beacon of happiness in their policies, programmes, services and environment.”

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Customer service woes will become a thing of the past as under the new programme, customer service in the region is getting transformed into “public happiness centres with dedicated employees to ensure happiness of all clients”.

Sheikh Mohammed Approves 100-Day Happiness Plan


He also stressed the importance of “listening to the views and ideas of all individuals and institutions and their suggestions with regard to achieving happiness and positive in the UAE society.”

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“Happiness in the UAE is not just a hope,” said Sheikh Mohammed. “There will be plans, projects, programmes and indicators. It will be a part of the work of all our ministries and part of our lifestyle.”

While full details of the 100-day plan are yet to be revealed (we will keep you posted), we’re sure it’s going to put a smile on our face.

Image: Twitter/DubaiMediaOffice.