Launching this summer

It’s official, Selena Gomez is launching a make-up brand and it’s going to be called Rare Beauty.


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After two years in the making, the singer announced the news on Instagram Live and explained the key aim for the brand: “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.”

Although she hasn’t revealed any products, she did point out that she was wearing some of them in the video, including a red lip and shimmery eyeshadow. The Instagram page for the brand @rarebeauty stresses that the make-up is designed to make you feel good.


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“Our mission is to shape conversations around beauty, self-acceptance, and mental health. We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world.”

We have been obsessively analysing every single one of Selena’s red carpet looks created by her makeup artist Hung Vanngo and she’s not afraid to go for a bold lip or to add an accent to the eyes. We expect her brand to offer just as much creativity, but to also make you feel good in your skin.


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“Our founder @selenagomez believes everyone is unique and rare,” reads their Instagram feed. “But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. @rarebeauty is about accepting who you are – and finding the beauty in your imperfections.”

Coming summer 2020 only at Sephora and

We can’t wait

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Media: Instagram