Something old, something new, something borrowed, something cool. Tommy Hilfiger rewrites the usual wedding traditions in its spring 2015 global advertising campaign, I DO HILFIGER.
Shot by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners, the stunning I DO HILFIGER campaign resembles a dream wedding – everyone is happy, everyone is gorgeous and everyone is wearing Tommy Hilfiger, naturally.
While the full advertising campaign will appear in March 2015 issues, we at Emirates Woman managed to get these exclusive early preview shots. Outdoor campaigns will appear in New York City and Los Angeles, key European cities including London, Paris, Amsterdam, Berlin, Copenhagen and Milan, and top districts in Hong Kong.
“The Hilfigers advertising campaign is the ultimate reflection of our unique brand spirit,” said Avery Baker, Global Chief Brand Officer of Tommy Hilfiger. “The inclusive yet irreverent attitude appeals to consumers worldwide, and the signature visual identity of the campaign has grown to have a tremendous level of recognition. In spring 2015 we will again increase our investment in digital, and continue to utilise print, outdoor and direct marketing vehicles as we seek to maximise reach and engagement.”
Photographed in Sonoma, California, I DO HILFIGER features a similar cast of eclectic characters from past campaigns: Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, RJ King, RJ Rogenski, Jourdan Dunn and Chloe Blackshire, with new additions Ronja Furrer and Behati Prinsloo.
Without further ado, we present Mr & Mrs Hilfigers in what is the most stylish wedding we’ve ever seen… where was our invite?