If you are looking for casual summer pieces that are far from boring then look no further than Deema Ajlani’s latest collection.


The Saudi designer has looked to the culture, colour and customs from the continent of Africa to create modest pieces that are vibrant and easy to wear.

Flowing silhouettes are perfect for withstanding summer heat, while bold reds and yellows are exactly the cheerful hues we need. Print fans will also love a selection of pieces that come in indigenous, floral and leopard patterns.

Deema Ajlani SS20 collection

Everything is made from luxurious fabrics, with some items featuring intricate embellishments that reflect the cornucopia of flora and fauna found in Africa.

Ajlani launched her label in 2016 with 150 that were an instant hit. With no formal training, she oversees every aspect of her online store as well as the design process – she even creates some of her standout prints.

Deema Ajlani SS20 collection is available now

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Feature Image:  Supplied