Rolls-Royce Motor Cars Abu Dhabi debuts the world’s first ultra-luxury electric motor car, Spectre – the most connected and powerful Rolls-Royce ever.
The introduction of Spectre heralds the beginning of a fully-electric era for Rolls-Royce Motor Cars in the region, as the marque prepares to build only electric cars by the end of 2030. “I am extremely excited to be a part of the official unveiling of Spectre in Abu Dhabi, the official unveiling of the most anticipated Rolls-Royce in history. Spectre is a prophecy fulfilled and a spirit electrified. As Rolls-Royce embarks on a bold new chapter, confirming that by the end of 2030, the entire product portfolio will be fully electric, Spectre embodies the next generation of Rolls-Royce.” shares César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars
A spiritual successor to the Phantom Coupé, Spectre is an emblem of artisanship in perfect harmony with electric technology, elevating the electric motor car experience to new heights. The marque’s engineers have created unparalleled levels of detail, refinement, and effortlessness, whilst ensuring the continuity of the Rolls-Royce experience.
Spectre has been built with every line of its body sculpted for ultimate grace and performance. Alongside the stunning illuminated surfaces, it is equipped with a completely redesigned digital architecture of luxury named SPIRIT, presented in quintessential Rolls-Royce style. SPIRIT sets a new precedent for how technology and luxury are married with automotive excellence, not only managing the motor car’s functions, but also seamlessly integrating into the marque’s Whispers application, allowing clients to interact with their car remotely, and receive live information curated by the marque’s luxury intelligence specialists.
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