Know for the hotel’s strong Turkish heritage, Rixos Premium JBR has a myriad of facilities in one property.
With panoramic room views overlooking the beach and the world’s largest Ferris Wheel, Ain Dubai, the 35 – storey urban lifestyle hotel welcomes its guests from all around the world to stay
The property is situated within close proximity to popular shopping destinations such as The Walk, Dubai Marina Mall, Mall of the Emirates and the city’s buzzing highway, making it accessible for all, including tourists.
To delve into the concept of the property, Emirates Man spoke to General Manager Turgay Erdogan of Rixos Premium JBR.
Talk to us through your background.
My hospitality journey began with studies in Turkey, specialising in hospitality management from 2011 to 2015, followed by ESSEC Business School in 2018 to 2019. I started my career as Head Waiter at Jasmin Court Hotel & Casino in Cyprus (2003-2007) and then as Restaurant Manager at Hilton London (2007-2009) where I gained a strong operational and international perspective. Later, progressing within Hilton as Director of Food and Beverage until 2016, I was able to showcase and implement successful F&B strategies. Joining Rixos in 2016 as Director of F&B, I strived to contribute towards the brand’s success before assuming the role of General Manager at Rixos Premium Dubai. My journey reflects the importance of committing to excellence, continuous learning, and effective leadership in the dynamic hospitality landscape.
What are some of the F&B offerings that guests can indulge in during their stay?
At Rixos Premium Dubai, our guests have many award-winning F&B offerings to enjoy. Turquoise Restaurant holds a special place in my heart being filled with many authentic Turkish dishes as well as delivering international cuisine to an impeccable standard. Additionally, our property is home to many more renowned brands including STK, Ammos, Azure Beach, Lock Stock & Barrel, Black Tap, Godiva Café, and Asil Restaurant. STK offers a one of a kind steak experience, Ammos not only has a stunning location with a great sea view but also offers traditional Greek cuisine. Azure beach is our wonderful pool and beach outlet with another great international menu. Lock Stock & Barrel, has amazing live music with classic pub grub, while Black Tap is the ultimate burger lover’s destination. Asil Restaurant is the perfect fusion of Turkish, Moroccan and Lebanese flavours and for those with a sweet tooth like myself, Godiva Café is known for its irresistible treats and chocolates. Each outlet here at Rixos Premium Dubai is entirely focused on ensuring our guests get to experience culinary excellence within our property. There’s something for everyone.
What are they key activities including watersports that are offered onboard?
We offer a range of activities to enhance our guests’ experience. We work with our partners to provide a variety of watersports activities, ensuring unforgettable memories are made. From jet skiing to paddleboarding, our guests are spoiled for choice. We also have a wonderful spa, providing a more holistic approach to contribute to the overall wellbeing of our guests. We are always striving to create a range of activities that provides a memorable stay for every guest.
How does the hotel’s location in JBR contribute to its overall traction?
The location of Rixos Premium Dubai significantly contributes to the hotel’s overall appeal. Being along Jumeirah Beach Residences (JBR), our guests can enjoy access to the beach, many shopping musts and a great number of entertainment options. We love that guests can come and go from our hotel and explore as much of the local area and culture. JBR also showcases the beauty of Dubai’s coastline, something definitely one of a kind.
The spa offers a host of relaxing services – tell us about the key treatments to avail of?
The NatureLife Spa at Rixos Premium Dubai offers a range of services designed to pamper and revitalise our guests. Our signature treatment being Turkish and Moroccan baths which are a great tie to the unique and rich traditions in these cultures. Something I love about NatureLife Spa is the combination of traditional techniques and modern spa rituals. Each of our treatments aim to bring our guests back down to earth, using nature’s elements. We aim to provide the perfect opportunity for relaxation to take over.
Rixos is proud of its Turkish roots – what does Rixos Premium Dubai offer that can be found nowhere else in Dubai?
We take pride in our Turkish heritage and offer a unique experience that sets us apart from the rest. Our attention to detail ensures that every aspect of a guest’s stay is perfect. What makes us unique is our commitment to providing these unparalleled services, we are always aiming to exceed expectations and set new standards in hospitality. The views of Ain Dubai and the Arabian Gulf from our property add an extra ‘wow’ factor, allowing our guests to simply immerse themselves in their surroundings. We invite guests to experience our Turkish hospitality as we blend it with the vibrant energy of Dubai.
Rixos also has a number of other resorts here in UAE – including Rixos The Palm Dubai Hotel & Suites, Rixos Bab Al Bahr, Rixos Premium Saadiyat Island and Rixos Marina Abu Dhabi– how is Rixos Premium Dubai able to cater to a wide range of markets?
Being part of Rixos, we thrive in catering to a diverse market and embrace the unique essence of each location. Our location at JBR ensures that every guest experiences the heartbeat of Dubai. From views of Ain Dubai to the dynamic cityscape, we offer a blend of luxury and accessibility. What sets us apart is the ability for guests to experience Dubai right on their doorstep. You can walk out of Rixos Premium Dubai and explore the whole of the Marina on foot, an opportunity which they may not have in other locations. Additionally, our commitment to creating a connection with our guests and understanding their individual needs allows us to create personalised experiences for each and every guest.
The hospitality landscape is dynamic. How do you adapt to changing market trends and ensure that your property remain a preferred choice among travellers?
In the ever-evolving industry of hospitality, our commitment at Rixos is to stay ahead by constantly innovating. We prioritise understanding and adapting to new market trends, ensuring our property remains a top choice. Our approach to this is based around the idea of ‘never standing still’; We are constantly thinking of new ideas, refreshing our offerings and paying close attention to our guests’ needs. From embracing the latest technology to creating unique experiences, we strive to exceed expectations. The key is not just staying current but anticipating the evolving needs of our guests, ensuring their experience is not only memorable but also a reflection of the dynamic and modern spirit of our property.
What lies next in the pipeline for the property?
The future at Rixos Premium Dubai will be full of new and exciting experiences for our guests. In our pipeline, we’re always looking forward to our ever changing lobby installations. They are part of a unique initiative to fill the property with artistic expression so that each visit will bring a fresh perspective right from the get go. We are also exploring new collaborations, innovative F&B concepts, and a set of themed monthly package stays with some amazing inclusions. Our commitment to staying at the forefront of hospitality trends remains a priority, and we look forward to all that the future has in store for us.
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