Rihanna is always known for going big, as is Dubai. That’s why the emirate was the perfect place to launch a special activation for RiRi’s makeup line Fenty Beauty.

Taking place at Ain Dubai, the world’s largest and tallest observation wheel, Fenty Beauty is inviting visitors to experience the sophisticated new collection at an awe-inspiring altitude while witnessing the scintillating skyline of Dubai.

Amid the clouds, guests can get their makeup done and delve into Rihanna’s new refillable lipstick collection entitled ‘ICON’.

From swatching to studio selfies in the transformed cabin, this 38-minute journey is nothing less than unique. The entire experience is enhanced with a specially curated playlist of Rihanna’s tunes to sway throughout the ride.

With romance in the air this season, this new collection has been launched exclusively for Valentine’s Day and features a series of must-have shades ultra-hydrating shades in red and nude hues, making it ideal for daily wear.

Ensuring sustainability continues to be at the helm of this beauty brand, this new collection boasts environmentally conscious packaging with refills to avoid any access to waste materials.

Adding to the enticing list of activities onboard, guests can also win a gift bag worth Dhs700 of Fenty Beauty products.

To leave their imprint at the pop-up, guests have an opportunity to write a message on the window with this covetable new lipstick from the beauty mogul’s collection.

This exclusive Fenty Beauty pop-up is on until February 14, 2022, and is priced at Dhs130, for visitors to experience a luxe activation in the heart of Dubai’s famous Bluewaters.

For more information on this latest collection visit fentybeauty.com

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Images: Supplied