We are not worthy.

Rihanna has already disrupted the cosmetics industry through her brand Fenty Beauty, but that’s not stopping her from pushing it even further.

 

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Continuing to diversify, the singer has announced a new foundation line targeted specifically at those with dry skin. Can we get a woop woop?

What makes her range stand out from tinted moisturisers and other liquid foundations? The Pro Filt Hydrating Foundation will be available in 50 shades, just like the original Pro Filt’r Soft Matte Longwear Foundation, and will have the same buildable and long-lasting coverage, but with a hydrating finish.

 

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It won’t be out until August 15, but beauty insiders report that it has a velvety yet dewy finish that lasts.  However, there has been some criticism that the new tube packaging looks smaller than the original bottle, but we’ll wait for it to land our beauty desk before passing judgement.

Complexion perfection.

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